Help Us Green has brought respectability to more than 200 informal “scavengers”-usually women from lower castes.

As one approaches Bhaunti, a small village 25 km west of the district headquarters of Kanpur, the smell of flowers becomes overpowering. It’s coming out of a building that houses Help Us Green, a company that collects as much as 800 kilograms of waste flowers every day from the 29 temples in Kanpur, recycles them and turns them into incense sticks and organic vermicompost (made from a composting process using various species of worms). The founders, Ankit Agarwal and Karan Rastogi, have successfully trademarked the term “Flowercycle” for this process.

The duo was visiting the temples on the banks of the Ganga in Bithoor, Kanpur, in 2015, when they thought of the idea of recycling floral waste. “Pollution caused by flowers, unlike industrial waste, is often overlooked in the drive to clean the holy river,” says Agarwal. And it’s not just the flowers rotting in the river but also the pesticides used on them, which can affect marine life. Shortly after, the two left their jobs to launch Help Us Green. “When we started, everyone thought we were mad,” says Rastogi. They started with an initial investment of Rs 72,000, and two months later, came out with their first product, a vermicompost they chose to call “Mitti”. The vermicompost has a mix of 17 natural ingredients, including coffee grounds discarded by the local outposts of a coffee chain.

Later, IIT Kanpur chipped in with some funds. Later, their company also started making environment-friendly incense sticks, sans coal, in Sarsol village in Kanpur. And since devotees found it difficult to throw packets of incense products embossed with images of gods in dustbins and so threw them in the river, Help Us Green started selling its products in paper infused with Tulsi seeds that could be sowed once the incense was used. In August this year, the duo floated another company, Kanpur Flower Cycle, with a new 20,000 sq. ft factory in Bhaunti. Another new product is in the pipeline: florafoam to replace thermocol. Help Us Green has brought respectability to more than 200 informal “scavengers”-usually women from lower castes. Earning a measly Rs 10 a day earlier, now they earn at least Rs 200.

source: http://www.indiatoday.intoday.in / India Today / Home> News> Magazine> Cover Story / by Ashish Misra / January 05th, 2018